Oct 26, 2013, 07.05 AM IST
Vodafone McLaren Mercedes F1 team is accessing valuable consumer data, by tapping into the pulse of social media data, with SAP Social Media Analytics by NetBase during the Indian Grand Prix event.
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BI To Rev Up Marketing Campaigns On As F1 Race Day Draws Close
Vodafone McLaren Mercedes F1 team is accessing valuable consumer data, by tapping into the pulse of social media data, with SAP Social Media Analytics by NetBase during the Indian Grand Prix event.
Like this story, share it with millions of investors on M3
BI To Rev Up Marketing Campaigns On As F1 Race Day Draws Close
Vodafone McLaren Mercedes F1 team is accessing valuable consumer data, by tapping into the pulse of social media data, with SAP Social Media Analytics by NetBase during the Indian Grand Prix event.
The race is on. Indian F1 race fans heaved a collective sigh of relief as the court has decided to push to next week the hearing about the race promoters evading last year's entertainment taxes. What excites Biztech2.com more than the race is the social media chatter that makes its presence felt on the sidelines. What social media can do to make or break a marketing campaign was recently observed in Micromax's Hugh Jackman announcement.
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